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Collins is involved in many aspects of the Wine Alliance's promotional efforts and served on the Board of Directors for five years. He helped establish and shape the Paso Robles Wine University, an educational series designed to create missionaries who experience the quality and diversity of Paso Robles wines. From working on educational programs through the Quality Alliance to serving on committees of the Wine Festival and Paso Robles Wine University to hosting trade and media through the Paso Robles AVA, Collins has demonstrated his leadership in many ways since moving to Paso Robles in 1996.