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Rock Valley College

3301 N Mulford Rd
Rockford, IL 61114-5699

General Phone: 815-921-7821
Financial Aid Phone: 815-921-4150
Sector: Public, 2-year
Classification: Associates Colleges

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Latest Rock Valley College News

Syverson advertisments for Rock Valley College pulled - Rockford Register Star

ROCKFORD — Rock Valley College will stop running advertisements that feature state Sen. Dave Syverson while the Rockford Republican pursues a re-election campaign, a college spokesman said Monday.The college is spending $68,808 on a yearlong campaign that began in July to let Syverson and three prominent alumni promote the school during its 40th anniversary. Ads have appeared on television, in the Rockford Register Star and on billboards on Rockford Mass Transit District buses.On Monday, the Register Star contacted RVC spokesman Mike Robinson to question whether the Syverson ads violate the state ethics code, which says lawmakers can’t appear in ads for any “state-administered program.”RVC isn’t a program administered by the state, but it receives state funds. About an hour after the Register Star’s inquiry, Robinson called back to say that the college already had decided to discontinue the Syverson ads.“It’s being pulled even as we speak,” Robinson said. “It was something already being discussed. The college never wants to get itself in a position where it appears we’re endorsing one candidate over another.”It doesn’t appear that anything illegal occurred. It also doesn’t appear that state law clearly addresses this kind of college advertising.Syverson won’t officially become a candidate for office - more available